From the outset, the project had to appeal to the aesthetic dissociation of the typical beer bar. The challenge was to create a new aesthetic universe associated to the cocktail bars but without forgetting the impressive brand of 30 taps, emphasizing the idea of the largest beer bar in Buenos Aires.
The conceptual idea incorporates elements distant to the reminiscences known by beer bars. In order to refresh this idea, it was extremely important to turn to an idea of conceptualization, where the starting point was the composition of plots based on a influence of traditional proto-rationalist American style mixed up with traditional Asian interior design elements.
The idea was composing two types of density of wooden meshes, closed and open, in oak tones that generate multiple depths. These are definitely veils and sieves that unravel mysteries between their interstices.
Its chess-like organization composes the closed meshes of the open ones. Another material, but of the same compositional system, is the limestone in many of its walls. The communicative strategy on the façade proposes expressionism and a system similar to its interior.